Q4 2024 Meta Paid Social Ads Engagement and Leads Campaign

Baum Braces

With Brain Bytes Creative

Improve the quality and quantity of leads in Q4 and build local awareness of Baum Braces.

Client Goals

Campaign Strategy

Shot List Creation

Video Editing

Contributions

Establish Dr. Baum as a knowledgeable and approachable professional while positioning Baum Braces as a dynamic, kid-friendly practice.

Strategy

Increase website visits by 5%

Increase consultation form submissions on the website by 100%

Objectives

Ad Creative & KPIs

GA4 Data From Nov. 21 - Dec. 24 vs. Oct. 17 - Nov. 19

This video was optimized for engagement. It shows Dr. Baum explaining how Invisalign works and highlights his consultation process at Baum Braces.

This video was optimized to generate leads by highlighting the main features of Baum’s Patient Rewards Hub.

  • Both ads Increased Baum's Paid social website visits by 4.37%.
  • Engaged sessions per user increased by 87.04%.
  • Form submissions from paid social increased by 600%.
Next

The Brace Place