Q4 2024 Meta Paid Social Ads Engagement and Leads Campaign
With Brain Bytes Creative
My Contributions
Campaign Strategy
Shot List Creation
Video Editing
Ad Creative & KPIs
GA4 Data From Nov. 21 - Dec. 24 vs. Oct. 17 - Nov. 19
This video was optimized for engagement. It shows Dr. Baum explaining how Invisalign works and highlights his consultation process at Baum Braces.
This video was optimized to generate leads by highlighting the main features of Baum’s Patient Rewards Hub.
Both ads Increased the Client's Paid social website visits by 4.37%.
Engaged sessions per user increased by 87.04%.
Form submissions from paid social increased by 600%.