Q3 2024 Meta Paid Social Ads Engagement Campaign
The Brace Place
With Brain Bytes Creative
Build local awareness of and compel individuals to interact with The Brace Place across social platforms and on their website.
Client Goals
Establish Dr. Crouse as a knowledgeable orthodontist who prioritizes patient care. Capture attention with unique and genuine perspectives.
Strategy
Increase brand engagement across Meta and Instagram (likes, comments, shares, etc.)
Increase website users by 60%
Objectives
My Contributions
Campaign Strategy
Shot List Creation
Video Editing
Voice-Over Recording
Ad Creative & KPIs
GA4 & Meta Ads Data From July 2024 - Nov. 2024 vs Jan 2024 - June 2024
This video was staged as a conversation between Dr. Crouse and the practice’s turtle mascot, explaining in-house aligners and their benefits.
Together, these ads averaged $0.65 CPC, Lower than Dental industry standards.Total website users increased by 190% compared to the previous period (466 users 1/24 - 6/24 || 1,353 users 7/24 - 11/24).Both ads generated 228,957 page engagements across Meta and instagram profiles.
This video highlighted patient success stories at The Brace Place.